Treading the Slow Path

Slow fashion is a movement that aims to create a more sustainable and ethical fashion industry by promoting clothing production, consumption, and disposal practices that are environmentally friendly, socially responsible, and economically viable. 

Slow fashion is about valuing quality over quantity, investing in pieces that are made to last, and avoiding the fast fashion industry's constant cycle of trend-based, low-quality, disposable garments. IREA aims to create styles that are ever lasting rather than following current trends.  With that approach, we encourage our customers to shop with intention, to buy less, and to choose garments made from fabrics that are durable.  At IREA, our fabrics go through lab testing before procurement for production.

Overall, we aim to create a more sustainable and equitable fashion industry that benefits the planet, people, and the economy.