The IREA Inspiration
Office wear for women has changed over the years. At the start of this century, most women’s formal wear was modelled on men’s formal viz. shirts, trousers and suits in similar colour palettes of black, blue and grey.
Over the years, except for adding a few safe colours, the basic framework continues being straight jacketed solids and simple cuts which are now perceived as boring by the Gen X and Y alike. The covid pandemic has further led to casualization of office wear.
Given the evolving dynamism of the modern working women, we designed clothes that are vibrant, infused with silhouettes and cuts that are elegant and yet very cool – the perfect combination for the ‘New Corner Office’.
IREA styles are designed in the global fashion capitals of the world viz. New York, Milan, Paris, Tel Aviv, Moscow and Mumbai. And yet manufactured locally. We are a proudly ‘Made in India’ brand. IREA is pulling office wear out from its old boundaries of ‘boring’ and thrusting it into the next decade, for the woman of tomorrow.
The IREA Woman
The IREA woman sets new standards everyday. She questions established beliefs and carries her true self everywhere. Her personal style is very modern, aspirational, she looks to go beyond conventional styles and corporate colours. She impresses at work by dressing like a CEO.
WOMEN BEHIND IREA
Aparna is a professional photographer and a tarot reader and finds a balance in her life by juggling her professional life with her creative pursuits. She is the founder of Panache Photography and her street photographs have been published in leading newspapers and magazines. When she is not working or capturing photographs, she practices tarot reading under the name of Tarot Warrier. She is an avid reader, writer and a passionate movie buff.